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By Founders, for Founders – We work directly with DTC brands & operators to help grow your business.
BRANDING & IDENTITY
CONTENT PRODUCTION
STRATEGY & PERFORMANCE
1–03
Her Waves Hair Co–
shaking up the hair industry,
one extension at a time.
Brand Strategy
Brand Identity
Style Guide
Content Production
Art Direction
Social Activation
Fashion & Apparel
2022
This is a special project for us because it was our first branding initiative from the ground up. Building the overall brand strategy for Her Waves Hair Co. required a deep understanding of the luxury hair extensions market – including consumer preferences, competitor positioning, content production, & identity. From there, we took inspiration from beach-inspired aesthetics, with the primary focus on making women feel beautiful.
The result – Her Waves Hair Co blossomed into a holistic approach behind how we identification and favorability with customers and potential customers. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe.
Her Waves Hair Co. stems from a decade of experience, as a client and hair specialist. Starting from nothing, we worked closely with Laura Kester, founder of Her Waves Hair Co. to develop a brand identity that encapsulates the feeling of high-end, luxury hair-extensions to make women feel their utmost best version of themselves. We took the approach of mixing lux style with beach vibes.
“I want the brand to always feel personable, small town and authentic. My goal is to provide truth, honesty, trust, education, exceptional services and an experience they will never forget.
– Founder // Laura Kester
By combining strategy, identity, and development we have built the brand from the ground up. Every piece of this project has been designed in unison; name development, tone of voice, color palette, typo as well as the content production & art direction for stills, film and social content.
Primary
LOGO VARIATION
Primary
MONOGRAM
Secondary
WORDMARK
Primary
WORDMARK VAR.
HER WAVES NUDE
#D1BEAD
Primary brand color, used for backgrounds and where colo is needed for visual interest.
SOFT BLACK
#222222
For primary use across all collateral, including the brand identifiers.
BLACK SAND
#686666
Use sparingly, option for a softer black when needed.
BEACH WAVES
DAD5D1
Used for backgrounds where content is using the primary brand color.
ROSE
#CE9DA9
Use sparingly, option for pop of color in print elements
WARM SILVER
#E5E2E1
Use sparingly, option for background color.
WHITE
#FFFFFF
For primary use across all collateral, including the brand identifiers.
We knew hair extensions were a high ticket price item. Keeping that in mind, we took to the drawing boards to identify the demographic of women installing extensions into their hair. We documented the entire process from color matching to hair installation and everything in between. The result? Process makes beauty – a truly remarkable transformations for thousands of women.
Developing a strong influencer marketing program was essential in building credibility and social proof for Her Waves Hair Co. This involved identifying key influencers in the luxury beauty space who align with the brand's aesthetic and values, and developing partnerships that leverage their reach and influence.
Your hair is our canvas.
Wear it like a crown.
